ReadingGlasses.com
Led 18+ years of UX direction for an established eyewear retailer—evolving navigation, product communication, and campaign systems so customers could find the right pair faster and the business could grow without losing clarity.
Selected Work
Three representative projects across ecommerce UX, luxury brand experience, and digital publishing infrastructure—different domains, same standard of clarity, craft, and commercial performance.
Goo Goo Eyes
Directed ecommerce UX and brand stewardship for a luxury eyewear retailer—aligning merchandising, campaign creative, and digital experience so the brand felt more elevated without becoming harder to shop.
Arch Enemy Entertainment
Built early digital publishing infrastructure for an independent comics studio—helping launch one of the first comics on iTunes LP and supporting USA Today distribution that reached 11.8 million readers.