Dallas, Texas Senior / Principal Product Designer

I design ecommerce and content experiences that are clear, usable, and built to perform.

For 20+ years, I’ve helped brands turn complex products, content, and journeys into digital experiences that are clearer for customers and sharper for the business.

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About
I design digital experiences that feel considered because they’re built on clear structure, strong judgment, and attention to detail.

My background spans ecommerce, publishing, brand systems, and visual storytelling. The same eye for light, composition, and restraint that I bring to fine art photography also shapes how I approach interface design—so the work feels intentional, not templated.

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Chet Yeary II — portrait

Open to the right role.

Senior / Principal Product Designer based in Dallas, Texas, looking for roles where I can spend most of my time designing—while partnering with product, engineering, and marketing to ship ecommerce and brand experiences that balance clarity, craft, and commercial outcomes.