About.
I came to design through architecture and fine art, so I’ve always thought about products in terms of structure, proportion, and how systems behave under pressure.
Today I’m Director of User Experience at ReadingGlasses.com in Dallas, where I’ve led UX and digital strategy since 2008. The work spans navigation, search, product storytelling, and campaign systems, but the throughline is simple: make it easier for people to find the right pair and easier for the business to grow without losing clarity.
Before ecommerce, I built digital publishing infrastructure for independent comics at Arch Enemy Entertainment, when “digital distribution” was still a bet, not a default. We launched one of the first comics on Apple’s iTunes LP format and reached 11.8 million readers through a daily USA Today partnership, which taught me how much design work lives in distribution, operations, and timing—not just on the screen.
Alongside product work, I shoot fine art editorial photography—male portraiture, dark florals, and chiaroscuro studies—primarily with a Leica Q2 Monochrom. The same attention to light, composition, and restraint shows up in how I approach interfaces, typography, and content hierarchy.
I’m based in Dallas and work at the intersection of UX direction, brand systems, and digital strategy, with a bias toward work that has to perform in the real world as well as it photographs.
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Capabilities
Design languages, component libraries, and pattern work that keep complex experiences coherent across touchpoints.
User flows, wireframes, and prototypes that balance usability, performance, and considered aesthetics.
Guiding visual voice across campaigns, editorial content, photography, and brand expression.
High-fidelity interactive prototypes for validation, stakeholder alignment, and development handoff.
Positioning, narrative, and experience strategy that connect product decisions to market impact.